Marketing at the local level
At appitecture we bring you and your customer closer together. We've developed apps for the iPhone® and iPad® using the latest in Geo-Social Marketing technologies. You control the content and the listing. Your business is listed, mapped, displayed directly to your client, or customer right on their smartphone, or tablet.
The reality is that we are moving to a world where every person, place, and thing will be “real-time” geo-addressable or tagged unless individuals specifically “opt out” even temporarily. Such a world enables us to create both one-to-one and one-to-many marketing messages in the context of geo-relationships.
What is Geo-Social Marketing
Geo-Social Marketing, or location-based service (LBS) can be defined as a social, entertainment or information service, enabling a company to reach and engage with its audience through tools and platforms that capture the geographic location of the audience. The delivery mechanisms used for LBS include mobile internet, mobile applications, short message service (SMS) text messaging, multimedia messaging service (MMS), services using GPS, indoor location services, digital out of home (OOH), digital signage, print media, and television. According to a 2011 Juniper Research report, location-based services will reach US$12.7 billion in 2014.
Geo-social marketing (GSM) bridges the gap between all forms of marketing media, inclusive of social media, the internet, OOH, and real-life interaction. GSM covers the utilization and/or integration of all media to engage and market to people in specific places with specific offerings. GSM uses location-based services to reach and engage with consumers based upon where they are located.
What can appitecture do for you?
appitecture provides you with a low-cost affordable way to deliver information about your business or service, list menus, special offers. We have plans from as low as $19.95 per month. We provide the listing for your business, you decide how you want to promote your products with our easy to choose plans and payment options
At appitecture we bring you and your customer closer together. We've developed apps for the iPhone® and iPad® using the latest in Geo-Social Marketing technologies. You control the content and the listing. Your business is listed, mapped, displayed directly to your client, or customer right on their smartphone, or tablet.
The reality is that we are moving to a world where every person, place, and thing will be “real-time” geo-addressable or tagged unless individuals specifically “opt out” even temporarily. Such a world enables us to create both one-to-one and one-to-many marketing messages in the context of geo-relationships.
What is Geo-Social Marketing
Geo-Social Marketing, or location-based service (LBS) can be defined as a social, entertainment or information service, enabling a company to reach and engage with its audience through tools and platforms that capture the geographic location of the audience. The delivery mechanisms used for LBS include mobile internet, mobile applications, short message service (SMS) text messaging, multimedia messaging service (MMS), services using GPS, indoor location services, digital out of home (OOH), digital signage, print media, and television. According to a 2011 Juniper Research report, location-based services will reach US$12.7 billion in 2014.
Geo-social marketing (GSM) bridges the gap between all forms of marketing media, inclusive of social media, the internet, OOH, and real-life interaction. GSM covers the utilization and/or integration of all media to engage and market to people in specific places with specific offerings. GSM uses location-based services to reach and engage with consumers based upon where they are located.
What can appitecture do for you?
appitecture provides you with a low-cost affordable way to deliver information about your business or service, list menus, special offers. We have plans from as low as $19.95 per month. We provide the listing for your business, you decide how you want to promote your products with our easy to choose plans and payment options
